Echel
Partner sign in
White Label Partner

Sell under your own brand,
keep every rupee

₹—one time · lifetime licence
Plus ₹299 a year for maintenance, domain renewal and server cost

Your brand name, your logo, your price and your own payment account. What your shops pay to register lands straight in your bank — we take nothing from it.

What you get

🏷️
Your brandShop owners see your name and your logo everywhere — the "powered by" line is yours as well.
💳
Your payment accountEvery registration fee your shops pay goes straight to your bank. No commission.
💰
Your priceCharge whatever you like above the base price. The whole margin is yours.
📊
Your dashboardHow many shops, how many demos, what is still pending — all in one place.
📢
Your announcementsSend a message to your shops only. It shows up inside their dashboard.
🔗
Your own linkYou get a link of your own. Whoever registers through it becomes your shop.

How it works

1
Take the licenceOne payment. Your Partner ID and password appear the moment it goes through.
2
Connect your payment accountPut your own Razorpay or Cashfree keys into the panel, and your shops pay you directly.
3
Set up your brandYour name, your logo, the "powered by" line, your support email and phone number.
4
Choose your priceAnything above the base price. Everything above it is your margin.
5
Share your linkWhoever registers through your link becomes your shop, and the panel keeps showing you all of them.

Where the money goes

Your licence feeone time → to us
What your shops pay to registerall of it → to you
What a shop's customer pays for a print→ to that shop

Once you hold the licence, every rupee a shop of yours brings in is yours. We do not take a share of it.

A two-minute form. Your ID and password arrive the moment the payment goes through.

Become a partner

.echel.in

Small letters, numbers and dashes only. This cannot be changed later, so choose carefully.

After the payment you receive a Partner ID and password. That is what you sign in with, and it is shown only once — write it down.
🎉

You are a partner

Write these down now — they are not shown again.

Partner ID—
Password—
Your link—
Sign in and connect your own payment account first. Until that is done, nobody can register a shop through your link.
Sign in now ›

Questions? Legal & policies · echel.in